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HOW IT ALL BEGAN
Heaps Normal was co-founded by four mates, each with their own reasons for wanting to reduce their alcohol consumption.
CEO Andy Miller has worked in the beer industry for years and was tired of the booze. Head of Brand, Peter Brennan, grew up with alcohol abuse in the family. Ben Holdstock, Head Brewer, has worked for some of Australia’s leading craft beer brands and jumped at the challenge to create a great tasting beer without alcohol. And Global Brand Ambassador and professional surfer, Jordy Smith, has ditched the booze in his quest to win a world title. The four joined forces and, after months of R&D, launched Heaps Normal with their first brew, the Quiet XPA.
We're normalising mindful drinking by brewing beer that tastes so good, you won't miss the alcohol. We’re not here to talk about being sober or hold that up as the end goal. Whether you’re taking a night off or ditching the booze for life, we reckon it’s time to talk about something more interesting...like the epic stuff you’re doing instead of getting wasted. Whether it’s burning the midnight oil or burning up the dancefloor, let’s challenge ourselves to tell better stories.
From left to right: Heaps Normal co-founders Jordy Smith, Andy Miller, Ben Holdstock and Peter Brennan.